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The Toy Association - Automating the Awards that Celebrate Play
The Toy Association™ leads the growth, health, and innovation of the toy industry, representing more than 900 companies whose products and services drive the $42 billion U.S. toy market. From advocating in Washington, DC and advancing toy safety to creating world-class industry experiences and championing the power of play, it serves as the unifying force for the entire toy community.
The Association leads the annual Toy of the Year (TOTY) Awards program from nominations to winner selection, with all proceeds supporting the vital work of The Toy Foundation.
RESULTS
The Toy Association used OpenWater to automate nominations, judging, and voting for the Toy of the Year Awards. Ballots were generated from submissions, cutting setup time from one month to one week. Nominators could edit entries, and access was locked to eligible voters. Vote tallying was automatic, with winners identified within a day. Staff automated all emails and reminders, and participation hit record levels.
The Impact
75%
Reduction in Ballot Setup Time
1,000+
Bot Submitted Votes Eliminated Through Locked Ballot Access
100%
Increase in Media Ballot Participation
"OpenWater revolutionized our nominations and voting processes. It saved our team significant time and effort while delivering a vastly improved experience."
- Senior Director, Digital Communications at The Toy Association